Thursday, August 9, 2007
Experiential Marketing
This book is about moving beyond traditional "features-and-benefits" marketing. Inside you will find a revolutionary approach to marketing for the branding and formation age. It's about showing how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.
Monday, July 23, 2007
SAP CRM Interview Questions, Answers, and Explanations: SAP Customer Relationship Management Certification Review
First, and frankly the most important thing to understand about interview questions books is that they help you save time. These books help you understand what deserves your attention and further reading, and what does not. These books help you understand what you need to learn, and what you can safely ignore. As an SAP consultant you can spend several hours each week, if not every day, learning about SAP.
Friday, June 8, 2007
Essential Guide to Marketing Planning - Marketing Books
Chapter 1 Introduction to marketing planning
Chapter 2 Analysing the current situation
Chapter 3 Analysing customers and markets
Chapter 4 Planning segmentation, targeting and positioning
Chapter 5 Planning direction, objectives and strategy
Chapter 6 Planning for products and brands
Chapter 7 Planning for pricing
Chapter 8 Planning for channels and logistics
Chapter 9 Planning for integrated marketing communication
Chapter 10 Supporting the marketing mix
Chapter 11 Planning to measure performance
Chapter 12 Controlling marketing and implementation
Appendix: Sample marketing plan: Lost Legends Luxury Chocolatier
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